Podcasting 2.0 is an initiative of podcast hosts, app developers, and podcast-space enthusiasts to expand the capability of podcasting by increasing the functionality of open RSS. We have implemented Podcasting 2.0 for all podcasters on non-certified podcast hosts who have failed to implement the minimum Podcasting 2.0 features. Allowing any podcaster to participate in the medium. At this time, Podcast Mirror only supports podcasting 2.0 features that are at the channel level. We would consider adding Podcasting 2.0 features at the episode level based on the users of Podcast Mirror utilizing these features. Sign Up Today
Podcasting 2.0 has already had a significant impact on podcasters. The most widely adopted function thus far has been the ability to link a transcript within the podcast RSS feed. This allowed Blubrry to allow podcasters to have a closed caption-supported podcast player.
While this is one success, many new ideas have resulted in massive work to expand podcasting. We will see rapid adoption of new features, each with its own goal, function, and, ultimately, what it achieves for the content creator.
- Live – Today, more and more podcasters are going live, recording their podcasts live, and publishing the recorded show as an on-demand podcast. Modern Podcast 2.0 apps now allow listeners to tune in live on the same podcast app/site where they consume your on-demand podcast. This feature will enable you to announce when your show is scheduled to go live, then switch the apps to ‘live mode’ when you update your status from pending to live. Once your live show is over, you can update your show to end, putting the supporting podcast apps back to on-demand mode.
The goal is to keep your podcast listeners in the app, and features under development will allow them to participate in cross-app communications.
- Value4Value – This is one of the most exciting new features yet and, as far as we are concerned, the most significant opportunity for podcasters to earn additional revenue for the show. We have placed this feature in an experimental zone in the Blubrry Publisher and PowerPress. We have also partnered with Alby to make it easier for you to get started.
The Value model uses crypto as a method to donate to a show. It can be in the form of supporting the show with a donation by the minute and episode or a show-level donation known as a boost.
Let’s talk about the crypto component first. The primary denomination is a Satoshi, of which there are 100 million satoshis (sats) in one bitcoin, meaning each Satoshi is worth 0.00000001 BTC. For one satoshi to be worth 1 cent, 1 BTC must be worth $1 million. As of early 2022, a satoshi is worth less than a 20th cent.
For podcasters to participate and receive sats, they need a wallet, which is where our partner Alby comes in. They provide you with a wallet to receive SATs. You can transfer those sats earned to traditional companies that convert crypto into dollars.
Today, a handful of apps at NewPodcastApps.com allow a listener to donate sats to your show every minute they listen (5,10,100 sats a minute) or make donations at the show or episode level (1000, 10,000, 50,0000, 100,000 sats) in what is often called a boostgram, aka boosts.
- Medium – The feature tells an application what the content contained within the feed IS, as opposed to what the content is ABOUT in the case of a category. This allows a podcast app to modify its behavior or UI to give a better experience to the user for this content. The following are the different medium selections.
Music artists now earn money through Value4Value by setting the medium tag to music. This allows podcasters to play a music playlist, and when their track is played, they earn money for the time the music is played through boosts and streaming sats.
- Podcast (default) – Describes a feed for a podcast show.
- Music – A feed of music organized into an “album,” with each episode a song within the album.
- Video – Like a “podcast” but used in a more visual experience. Something akin to a dedicated video channel can be found on YouTube.
- Film – Specific types of videos with one episode per feed. This differs from a video medium because the content is considered cinematic, like a movie or documentary.
- Audiobook – Specific types of audio with one episode per feed or where multiple episodes represent chapters within the book.
- Newsletter – Describes a feed of curated written articles. Newsletter articles now sometimes have a spoken version audio enclosure attached.
- Blog – Describes a feed of informally written articles. It is similar to newsletter but more informal, as in a traditional blog platform style.
- Funding – If you have a Patreon, Paypal, Buy Me a Coffee link, etc., the funding feature provides a way to link to those services. In turn, podcasting apps that support accounts that provide a funding link will display that in the app or portal, giving your listeners a way to participate and support your show through your chosen site.
- Credits – You can now document your role, co-host role, guests, producers, etc. While we realize that you and your co-host make up your entire team for many podcasters, you may have listeners helping with social and or even a full team. You can now give credit where credit is due and document your team and those you have on your show at show and episode level. The movies have credits, so podcasts should as well.
Recently the IMDB announced that they will recognize podcasters as official talent. This allows you to have the same credentials as actors and producers in Hollywood.
- OP3 – Currently, numerous podcast statistics providers, including Blubrry, offer IAB-certified compliant podcast statistics to measure your podcast. We support a range of redirect prepend services, including OP3 and other platforms such as Podtrac and Chartable. It’s important to note that OP3 is an open platform, and as such, it doesn’t maintain data privacy. When using OP3, your podcast statistics will be publicly visible. However, this service can still be utilized alongside Blubrry services. We advise podcasters to exercise caution when selecting a platform for podcast statistics. Ensure that the chosen platform is stable, offers sufficient capacity, and provides adequate technical support to keep your show online during an outage. Blubrry’s statistics service aims to achieve 99.9999% uptime, with multiple servers across various data centers to ensure your media remains accessible even if our primary data center experiences an outage.
- PodRoll – This feature allows you to recommend podcasts that you love. We provide a widget to share those shows on your website, and the recommendations will also appear in podcast apps. This is your very own recommendation engine. As part of this feature, you can also reference specific episodes on other podcasts or maybe even a side project you have done yourself that has an associated podcast, video, or even music feed.
- Block – This feature needs to be used with extreme caution. You can block specific platforms that you do not want your show to appear. Not all platforms though honor the block feature so you may still need to ask the site, app, etc to remove your show listing
Crypto Stigmatization – Many do not want to be involved with the crypto market in upheaval. My analogy for this is to forget investment. This is not an investment model. This is a model where your listener converts an appropriate amount of Bitcoin into Satoshis and then donates those sats. The value of the sats will change based on the price of Bitcoin, but if you think of Satoshis that can be converted to cash and not an investment model, it will be easier to get your listeners to participate.
Real-world financial institution issues with a PayPal donation of $2, you would have 50 cents processing fees going to PayPal. In the value world, using Satoshis, that same $2 donation equivalent in sats would cost mere pennies for the transaction. Everyone wins, and we build a sustainable podcast ecosystem.
The value model has splits: each participating app/service takes a small split that the podcast listener funds, usually 1% to 5%. Your participation in the value model supports the app developer/services with ongoing revenue, you help fund the podcasting 2.0 initiative, and you always receive 100% of what the listener intended for you to receive, as the sender pays the fees. At an episode level, you can designate a guest to get a split of what you receive. For example, when you set up your splits at the show level, you can specify a co-host to get 50%. Then when you provide a split at the episode level, you can designate a guest to get 10%, and, for that episode’s revenue, only you and your co-host split goes down to 45% each and your guest gets 10%. You are providing value to your guest for being on when your audience values your guest and boosts the episode.
The Value4Value model works whether you received a 1000-dollar PayPal donation or a 100,000-sat donation. Shows have the option of adding the Value block to their shows. This can lead to substantial revenue, but you must teach your audience the value of the Value 4 Value system and encourage them to use Apps that support the Value block. By using a podcast listener app at PodcastApps.com